Cover letter template

Land the job with our AI and this expert-curated cover letter template.

Aniyah Johnson
+1 (620) 412-2134

Mariane Clarke
VP of Marketing, Airbnb
627 Broadway
New York, NY 10012

Hi Mariane,

I'd love to be considered for the Brand Strategy Lead position at Airbnb.

I am deeply passionate about marketing, branding, and storytelling. I also love traveling and was even an Airbnb host briefly in 2018.

Over the last five years, I worked in various branding and marketing positions at Google. The job description for the role at Airbnb reminded me of the work I did there. Specifically:

  • I have deep expertise developing and writing creative briefs. I spent about half of my time at Google doing heads-down execution work, most of which involved drafting creative briefs, soliciting edits and feedback, and owning the revision process to completion. I noticed the emphasis on cross-functional collaboration in your job description – this sort of collaborative process been core to my work the past three years.
  • I've developed an effective process for defining positioning and go-to-market strategies. During my time at Google, I played a key role in defining go-to-market strategy for YouTube Shorts. I spearheaded a new process for how we positioned new products and defined our GTM tactics. Some of the insights I gleaned while talking to YouTubers were key to how we ended up differentiating our Shorts product from TikTok. I feel much of this would translate well to Airbnb's customer-centric processes you mentioned in the job description.

Before Google, I worked for two years as a marketing associate at a boutique marketing agency in Seattle called Davies + Dixon. I loved my time there and learned an enormous amount from the small business owners who hired us to manage their marketing.

Those clients remind me a lot of Airbnb hosts, who are also small business owners. Two projects I worked on there seem relevant:

  • I developed the branding and marketing strategy for a small bed & breakfast. One of our clients was a 10-unit bed & breakfast in the Pacific Northwest. I got to learn directly from the owner the specific challenges that hospitality businesses face while trying to stay occupied. I learned the details of what makes for a great guest stay and what sort of messaging resonates for new guests considering a visit. I feel strongly I can develop messages for Airbnb that speak deeply to the desires and needs of hosts.
  • I managed multi-channel campaigns for multiple clients at one time. Given how small of an agency we were, I took on a lot of responsibility very quickly. I would manage the strategy and execution for 3-4 clients at any given time, which meant buying ads, writing and editing creative, and measuring performance and ROI across paid and organic channels. I saw that this role will likely manage quite a few channels and projects at once – I feel energized and confident in my ability to do that well.

I am excited at the thought of discussing this role with you and potentially bringing my my unique blend of skills and experience to Airbnb.

Thank you for considering me, and I'd love the opportunity to discuss Airbnb's mission and the marketing team's goals this year.

Warm regards,

Aniyah Johnson

Why should you write a cover letter

Writing a cover letter allows you to showcase your personality and passion for the position. It gives you the opportunity to express why you are genuinely interested in the role beyond what your resume can convey. By customizing each cover letter to the specific job and company, you demonstrate that you have taken the time to research and understand their needs, showing initiative and dedication.

Additionally, a well-crafted cover letter can address any gaps or unique aspects of your experience that may not be immediately apparent from your resume. This is your chance to explain career changes, extended gaps in employment, or how your diverse background can bring a fresh perspective to the team. A compelling cover letter can provide context and narrative to complement the bullet points on your resume, making you a more memorable candidate in a competitive job market.

Lastly, writing a cover letter allows you to connect the dots between your skills and experiences and what the employer is looking for in an ideal candidate. It enables you to highlight specific achievements or projects that directly align with the job requirements, making a stronger case for why you are the perfect fit for the role. Ultimately, a well-written cover letter not only complements your resume but also serves as your personal pitch to convince potential employers that you are not just qualified but enthusiastic about contributing to their organization.

How to write a cover letter

When crafting your cover letter, it's essential to start by addressing it to the right person. Whenever possible, avoid using generic greetings like "To Whom It May Concern." Take the time to research and find out the hiring manager's name or the person in charge of recruitment. Addressing them directly adds a personal touch and shows that you've put effort into understanding the company's structure.

Next, make sure to tailor your cover letter for each job application. Avoid sending out identical cover letters for different positions. Customize each one to highlight the specific skills and experiences that align with the job requirements. By showcasing how your background fits the needs of the role, you demonstrate genuine interest and attention to detail, increasing your chances of standing out among other applicants.

Lastly, don't forget to keep your cover letter concise and focused. Aim for clarity and brevity in your writing, highlighting key points without unnecessary details. A well-structured cover letter is easy to read and captures the reader's attention from the first sentence. Use bullet points or short paragraphs to break up text and make it more visually appealing, ensuring that your most important qualifications are easily seen at a glance.

You could also use Type, an AI-powered document editor that helps you write smarter. Our library has dozens of expert-curated templates to choose from, like this sample cover letter to someone you admire.

How to use this template

Here's how to go from our general template to a personalized cover letter in just a few clicks.

  1. Open up Type, click "New Document," and select the "Cover Letter" template from the gallery.
  2. Under "knowledge sources," you can include a link to the person's website, LinkedIn profile, or any articles or interviews that showcase their work. This will give the writing AI more context to work with.
  3. Hit "Generate," and watch as Type's writing AI creates a custom cover letter for you in seconds.
  4. Refine the letter with our Rewrite brushes. You can adjust the tone, shorten the text, enhance readability, and more.
  5. Add your own personal touches and specific details about your career, skillset, and passion for the company or its mission. If you need some ideas, brainstorm with Type Chat, a chatbot that lives right next to your document.
  6. When you're done, ask Type to review your work for any grammar or spelling mistakes. A polished, error-free cover letter will help you make a strong first impression.
  7. Export your completed cover letter from Type and include it with your resume.

Best practices and tips for success

Crafting a good cover letter involves more than just summarizing your resume. Here are some key elements that can elevate our cover letter:

Highlight key achievements.

What are you most proud of in your career so far? Mention a few of your top accomplishments that are most relevant to what the employer is looking for. Use numbers to quantify your impact where possible.

Convey enthusiasm.

Let your passion for your work and interest in this particular job opportunity shine through. Employers are looking for candidates who are excited about the role and motivated to perform at a high level.

Tell your story.

What inspired you to pursue this line of work? How do your personal values align with the company's mission? Briefly touching on this can help create an emotional connection and make you more memorable.

Echo keywords from the job posting.

Carefully read through the job description and mirror some of the key phrases in your cover letter where applicable. This shows the hiring manager at a glance that you're a good fit.

Give specific examples.

Don't just say you have the skills they're looking for - prove it. Mention accomplishments and experiences that directly relate to the requirements outlined in the job description. Concrete specifics are more impactful than generic statements.

Showcase your personality and passion.

Express genuine excitement about the role and the company. Let your passion for the industry come across in your writing. Consider including a brief story or personal anecdote that demonstrates your connection to the field or how you've gone above and beyond in a previous role.

Aim for half a page to one full page in length.

Three to four paragraphs is usually sufficient to get your main points across without excessive rambling. Remember, this is meant to be a brief introduction to pique their interest, not an exhaustive detailing of your entire work history.

Make every word count.

With such limited space, every sentence needs to serve a purpose. Cut out any generic filler that could apply to anyone. Make sure each statement is compelling and relevant to the job at hand.

How to access this template

Getting started with this cover letter template is easy. Just log into your Type account and open a new document.

Once you're in the document editor, select the "Generate" button to open the "Generate Draft" menu. Tap "Use template →" to open the template menu, where you can choose "Cover Letter" from the options.

Your turn

So, what are you waiting for? Dive into the world of cover letter writing with Type by your side. Let your unique story and qualifications shine through a personalized and compelling cover letter. With Type's AI, crafting a standout cover letter has never been easier. Get started today and unlock new opportunities on your career journey.

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