Why you should write a sales proposal email

Crafting a compelling sales proposal email is a critical step in winning new business and growing your company's revenue. A well-written proposal not only outlines the value your product or service provides, but also persuades potential clients to take action and move forward with your offer.

Writing a sales proposal email serves several key purposes:

• Clearly communicate your offer. A sales proposal email allows you to clearly articulate what you're offering, how it will benefit the client, and what the next steps are. It ensures everyone is on the same page from the start.
• Demonstrate your expertise. By including relevant case studies, testimonials, and data points in your proposal, you showcase your company's track record and expertise. This helps build trust and credibility with potential clients.
• Overcome objections. Anticipating and addressing common questions or concerns in your proposal shows that you understand the client's needs and are proactively providing solutions. This can help overcome objections and move the sale forward.
• Provide a clear call-to-action. Ending your proposal with a specific call-to-action, such as scheduling a call or signing a contract, gives the client a clear next step to take. Make it easy for them to say "yes" to working with you.
• Save time and streamline the sales process. Having a template for your sales proposal emails ensures you include all the necessary information each time, without starting from scratch. This saves you valuable time and allows you to respond to opportunities faster.

By mastering the art of the sales proposal email, you'll be well-positioned to win more deals, build stronger client relationships, and ultimately grow your business.

Writing a sales proposal email is easy with Type, the AI-powered document editor that helps you write smarter.

How to write a sales proposal email

When writing a sales proposal email, start with a brief introduction that reminds the prospect of your previous conversations and establishes the purpose of your proposal. This helps provide context and shows you've been listening to their needs.

Next, clearly outline your proposed solution, including the specific products or services you're offering, timelines, pricing, and any other relevant details. Use bullet points or a numbered list to make this section easy to read and digest.

After that, highlight the unique value and benefits the client will receive by working with you. Focus on the outcomes and results they can expect, backed up by data, case studies, or testimonials when possible.

Then, proactively address any anticipated questions or objections the client may have. This could include topics like implementation, ongoing support, or your company's relevant experience. By addressing these upfront, you instill confidence and make it easier for the client to say yes.

Finally, end with a clear call-to-action that outlines the next steps, such as scheduling a call to review the proposal or sending over a contract to sign. Make sure your contact information is easy to find in case the client has any follow-up questions.

You could also use Type and our library filled with dozens of expert-curated templates to choose from, like this sample sales proposal email.

How to use this template

Here's how to go from our general template to a polished sales proposal email in just a few clicks.

1. Open up Type, click "New Document," and select the "Sales Proposal Email" template from the gallery.
2. Under "knowledge sources," you can include a link to the client's website, your previous email conversations, or any other relevant background information. This will give the writing AI more context to work with.
3. Hit "Generate," and watch as Type's writing AI creates a custom sales proposal email for you in seconds.
4. Refine the email with our Rewrite brushes. You can adjust the tone, shorten the text, enhance readability, and more.
5. Add your own personal touches and tailor the email to your specific offer and client. If you need some ideas, brainstorm with Type Chat, a chatbot that lives right next to your document.
6. When you're done, ask Type to review your work for any grammar or spelling mistakes. A polished, error-free proposal will help you come across as professional and detail-oriented.
7. Copy your completed sales proposal email from Type and paste it into your email app. It's ready to send to your potential client!

Best practices and tips for success

Before you start writing, make sure you fully understand the client's needs, budget, and decision-making process. The more context you have, the better you can tailor your proposal to their specific situation.

Personalize it: Avoid generic, one-size-fits-all proposals. Customize each one with the client's name, company, and any other relevant details to show you're not just copying and pasting.

Focus on benefits, not just features: Don't just list out what your product or service does. Emphasize how those features will directly benefit the client and help them achieve their goals.

Keep it concise: While you want to include all the important information, avoid overwhelming the client with too much detail. Use short paragraphs, bullet points, and clear headings to make your proposal skimmable and easy to digest.

Create a sense of urgency: Reinforce the value of taking action now, whether that's by offering a limited-time discount or emphasizing the cost of inaction. Give the client a compelling reason to move forward.

Follow up: Most clients won't reply to your first proposal email. That's okay! Send a friendly follow-up a few days later to check in, answer any questions, and keep the conversation going.

How to access this template

Getting started with this sales proposal email template is easy. Just log into your Type account and open a new document.

Once you're in the document editor, select the "Generate" button to open the "Generate Draft" menu. Tap "Use template →" to open the template menu, where you can choose "Sales Proposal Email" from the options.

Your turn

Persuasive sales proposal emails are key to winning more business and growing your company. Let Type and our proven template help you craft high-converting proposals in a fraction of the time.

Try Type out and see how easy it is to create compelling, professional sales proposals that get results.