Weekly newsletter template

Share useful resources with your audience using our AI and this expert-curated weekly newsletter template.

Type Roundup

Subject Line: Roundup #3: Non-obvious prompting advice

Hey! It’s Stew with Type, the AI-first document editor.

In this month's roundup email, I wanted to share some prompting advice that may help you get much better writing support from most language models.

This email also contains a comparison of the Claude and GPT families of models and some news from Type HQ.

Let’s get into it!

Non-obvious prompting advice for writers

Language models are like smart interns – bright, but in need of adult supervision. I've learned this the hard way, starting back in 2020 when I first started using the earliest GPT-3 model.

Since then, I've discovered a few prompting techniques that reliably help most AI models write and think better. You can read my full learnings here, but these are the key bits of advice:

  • Use words like "insightful", "surprising," "interesting," or "useful" in your prompts.
  • Have the AI to ask you questions.
  • Say who your audience is and what they care about.
  • State the obvious, clearly and often.
  • Include examples of what "good" looks like.

If you want more detail on each, check out the full post here.

Claude vs. GPT: Which AI is best for different writing needs?

When using AI to write, you've got two popular families of models that you can work with: Claude and GPT. But which one should you use, and when?

We just published a detailed comparison of how Claude and GPT's power and speed models perform at various writing tasks. This short guide covers the relative strengths and weaknesses of each as it pertains to writing.

Here's the summary:

  • Claude shines for creative writing where style matters most. Its models are more expressive.
  • GPT excels at logical, factual writing. Its models are great at reasoning tasks.

You can read the full comparison here.

Type raises $2.8M to build a new kind of document editor

Some news! We just raised a $2.8M seed round at Type. We'll be using this new funding to accelerate our mission to help every person and team express brilliant ideas.

This milestone wouldn't have been possible without the enthusiastic feedback and support from this community, so thank you. You should notice some major improvements in the product over the next few weeks and months, so stay tuned.

That's all for this week - thanks for reading!


Stew Fortier
Co-Founder & CEO

Why you should write a weekly newsletter

Creating a regular newsletter is one of the most effective ways to keep your audience engaged, build brand loyalty, and drive traffic to your website or business. A well-crafted weekly newsletter not only keeps your subscribers informed about your latest news and offerings, but also helps to establish your brand as a trusted and valuable resource in your industry.

Writing a weekly newsletter serves several key purposes:

  • Stay top of mind. Sending a newsletter on a consistent schedule keeps your brand front and center in your subscribers' inboxes. Even if they don't open every email, seeing your name regularly helps maintain brand awareness.
  • Provide value to subscribers. A newsletter packed with helpful tips, industry insights, exclusive offers, or entertaining content gives your audience a reason to look forward to your emails each week. It positions your brand as a go-to resource.
  • Drive traffic and sales. Include links back to your website, blog, product pages, or landing pages to encourage subscribers to engage further with your brand. Newsletters can be a powerful driver of web traffic and conversions.
  • Build relationships. A newsletter with a friendly, personal tone helps your subscribers feel more connected to your brand. Encourage replies and interaction to foster two-way communication and build stronger customer relationships over time.
  • Gather valuable data. Most email marketing platforms provide analytics on open rates, click-through rates, and other engagement metrics. This data gives you valuable insights into what content resonates best with your audience.

By committing to a regular newsletter, you can nurture leads, deepen customer loyalty, and keep your brand at the forefront of your industry. It's a cost-effective marketing channel with a high return on investment.

Writing a weekly newsletter is easy with Type, the AI-powered document editor that helps you write smarter.

How to write a weekly newsletter

When writing your newsletter, start with an attention-grabbing subject line that clearly communicates the value inside. Keep it concise, around 40 characters or less, and consider using emojis to stand out in crowded inboxes.

In the body of your email, lead with your most important or time-sensitive content, like a big announcement, exclusive offer, or your featured article of the week. Write a brief teaser and link to the full piece on your website to drive traffic.

Next, share a mix of helpful resources, industry news, product updates, or behind-the-scenes peeks to keep readers engaged. Use a conversational, relatable tone, and break up text with subheadings, images, and buttons to improve scannability.

Always include a clear call-to-action, whether it's to read a blog post, shop a sale, book an appointment, or reply with feedback. Make it obvious what step you want the reader to take next.

You could also use Type and our library filled with dozens of expert-curated templates to choose from, like this sample newsletter.

How to use this template

Here's how to go from our general template to a polished newsletter in just a few clicks.

  1. Open up Type, click "New Document," and select the "Weekly Newsletter" template from the gallery.
  2. Under "knowledge sources," you can include links to your latest blog posts, product pages, or any other content you want to feature. This will give the writing AI more context to work with.
  3. Hit "Generate," and watch as Type's writing AI creates a custom newsletter draft for you in seconds.
  4. Refine the newsletter with our Rewrite brushes. You can adjust the tone, shorten the text, enhance readability, and more.
  5. Add your own personal touches and brand voice. If you need some ideas, brainstorm with Type Chat, a chatbot that lives right next to your document.
  6. When you're done, ask Type to review your work for any grammar or spelling mistakes. A polished, error-free newsletter will help your brand look professional and credible.
  7. Export your completed newsletter from Type and paste it into your email marketing platform. It's ready to send to your subscribers!

Best practices and tips for success

Nail down your goal: Before writing, get clear on the primary goal of your newsletter. Is it to drive traffic, make sales, book appointments, or simply engage your audience? Every element should support that core goal.

Segment your list: Not every subscriber has the same interests or needs. Segment your list by demographics, behavior, or preferences to send more targeted, relevant content.

Personalize when possible: Use merge tags to dynamically insert each subscriber's name for a personal touch. You can also create separate newsletters for different segments or interest groups.

Optimize for mobile: Over half of emails are opened on mobile devices. Make sure your newsletter is responsive and easy to read on smaller screens.

Test and refine: A/B test different subject lines, send times, content, and calls-to-action to see what gets the best engagement. Continuously refine your approach based on data.

Be consistent: Stick to a regular sending schedule so subscribers know when to expect your emails. Consistency builds trust and improves engagement over time.

How to access this template

Getting started with this newsletter template is easy. Just log into your Type account and open a new document.

Once you're in the document editor, select the "Generate" button to open the "Generate Draft" menu. Tap "Use template →" to open the template menu, where you can choose "Weekly Newsletter" from the options.

Your turn

Sending a regular newsletter is a proven way to build relationships, drive engagement, and achieve your business goals. Let Type and our expert template help you craft high-performing newsletters in a fraction of the time.

Try Type out and see how easy it is to create newsletters that your subscribers will actually look forward to opening each week.

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