Why should you write a LinkedIn post

Writing LinkedIn posts is a powerful way to build your personal brand, establish thought leadership, and engage with your professional network. A well-crafted LinkedIn post allows you to share your expertise, insights, and opinions with a targeted audience of colleagues, clients, and potential employers.

Posting on LinkedIn serves several key purposes:

• Establish your expertise. By sharing your knowledge and insights on topics related to your industry, you position yourself as an expert in your field. This builds credibility and trust with your network.
• Grow your network. Engaging posts encourage others to like, comment, and share, exposing your content to a wider audience. This can help you connect with new people and expand your professional network.
• Stay top of mind. Posting regularly keeps you visible to your connections and helps them remember you when opportunities arise, whether it's a job opening, a speaking engagement, or a new project.
• Spark conversations. LinkedIn posts are a great way to start discussions around topics that matter to you and your industry. By asking questions and encouraging feedback, you can gain valuable insights from others.
• Showcase your personality. Unlike a resume, LinkedIn posts let you infuse some personality into your professional brand. Sharing your unique perspective and experiences helps you stand out and form authentic connections.

By investing time in crafting thoughtful LinkedIn posts, you can enhance your reputation, expand your network, and open up new opportunities for your career.

Writing a LinkedIn post is easy with Type, the AI-powered writing assistant that helps you create compelling content.

How to write a LinkedIn post

Start your LinkedIn post with an attention-grabbing hook that entices readers to click "see more." This could be a surprising statistic, a thought-provoking question, or a bold statement.

In the body of your post, share your main insights or arguments. Break up your text into short paragraphs to improve readability. Use formatting like bullet points and bolding to highlight key ideas.

Aim to provide value to your readers, whether it's teaching them something new, offering a fresh perspective, or sharing resources. Use a conversational tone to make your post engaging and relatable.

End with a call-to-action, encouraging readers to share their thoughts in the comments. Asking a question is a great way to spark a discussion and boost engagement.

You could also use Type and our library filled with dozens of expert-curated templates to choose from, like this sample LinkedIn post.

How to use this template

Here's how to go from our general template to a polished LinkedIn post in just a few clicks.

1. Open up Type, click "New Document," and select the "LinkedIn Post" template from the gallery.
2. Under "knowledge sources," you can include links to articles, research, or other sources you want to reference in your post. This will give the writing AI more context to work with.
3. Hit "Generate," and watch as Type's writing AI creates a custom LinkedIn post for you in seconds.
4. Refine the post with our Rewrite brushes. You can adjust the tone, shorten the text, enhance readability, and more.
5. Add your own personal touches and examples to make the post authentic to your voice and experiences. If you need some ideas, brainstorm with Type Chat, a chatbot that lives right next to your document.
6. When you're done, ask Type to review your work for any grammar or spelling mistakes. A polished, error-free post will help you look professional and credible.
7. Copy and paste your completed post from Type directly into the LinkedIn post composer. It's ready to share with your network!

Best practices and tips for success

Keep it concise: LinkedIn is a scrolling feed, so aim to get your point across quickly. Limit yourself to a few short paragraphs.

Use eye-catching visuals: Posts with images or videos tend to get more engagement. Use a design tool like Kittle to create a relevant visual and make your post stand out.

Leverage hashtags: Include a few relevant hashtags to make your post discoverable to people outside your immediate network who follow those topics.

Tag people and companies: If you mention a person or company in your post, tag their LinkedIn profile. This notifies them and increases the chances they'll engage with and share your post.

Post consistently: Aim to post at least once a week to keep your presence active and build a following. Create a content calendar to plan out your posts in advance.

Engage with commenters: When people comment on your post, reply back to continue the conversation and build relationships. This also boosts your post in the algorithm.

How to access this template

Getting started with this LinkedIn post template is easy. Just log into your Type account and open a new document.

Once you're in the document editor, select the "Generate" button to open the "Generate Draft" menu. Tap "Use template →" to open the template menu, where you can choose "LinkedIn Post" from the options.

Your turn

Posting on LinkedIn is a highly effective way to build your personal brand and advance your career. Let Type and our proven template help you craft compelling posts in a fraction of the time.

Try Type out and see how easy it is to create engaging, professional LinkedIn posts that get results.

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