Cold outreach (VIP) template

Start a conversation with someone you look up to using AI and our expert-curated email template.

Subject: 4HW changed my life - quick book advice?

Hey Tim,

James Fairburn here. When I first read The 4-Hour Workweek in 2010, it changed my life. I quit my 9-5, started freelancing, and even met my wife while working remotely in Lisbon. (Thanks for playing accidental matchmaker!)

Now, I'm working on my own book about AI and the future of work. I want to challenge the stories we hold about work and invite readers into a magical new world of possibilities, just like 4HW did for me.

Given your experience as a culture-shifting author, what advice would you give to someone publishing their first book in today's landscape? I know the industry has changed a ton in the last 20 years, so I’m curious how you’d approach your first book today.

Even a sentence or two would be incredibly valuable, but if you can't spare the time, no worries at all.

Thanks for the profound impact your work has had, and for considering my question. Keep inspiring us all to think differently!

Cheers, James

Why should you write a cold outreach email

Reaching out to someone you admire can be a daunting task, but crafting a thoughtful, well-written email is a powerful way to make a connection. A great outreach email not only expresses your respect and appreciation for the person's work, but also opens the door to potential mentorship, collaboration, or career opportunities.

By taking the time to compose a genuine and engaging email, you can stand out from the crowd, demonstrate your value, and start building a meaningful professional relationship with someone you look up to.

How to write a cold outreach email 

When writing an outreach email, start by introducing yourself and explaining how you discovered the person's work. Be specific about what aspects of their career or achievements resonate with you, and why you find them inspiring.

Next, express your admiration for their contributions to the field and the impact they've had on your own journey. Share a brief story or example of how their work has influenced you, whether it's a project you've undertaken, a skill you've developed, or a perspective you've gained.

If you have a specific request or proposal, such as seeking advice, asking for an informational interview, or proposing a collaboration, make it clear and concise. Explain how you believe connecting with them could be mutually beneficial, and be respectful of their time and expertise.

Finally, close your email by reiterating your appreciation for their work and your hope to connect further. Provide your contact information and let them know you're open to any opportunities to learn from or work with them.

You could also use Type, an AI-powered document editor that helps you write smarter. Our library has dozens of expert-curated templates to choose from, like this sample outreach email.

How to use this template

Here's how to go from our general template to a personalized outreach email in just a few clicks.

  1. Open up Type, click "New Document," and select the "Cold Outreach Email (VIP)" template from the gallery.
  2. Under "knowledge sources," you can include a link to relevant websites, articles, or interviews. This will give the writing AI more context to work with.
  3. Hit "Generate," and watch as Type's writing AI creates a custom outreach email for you in seconds.
  4. Refine the email with our Rewrite brushes. You can adjust the tone, shorten the text, enhance readability, and more.
  5. Add your own personal touches and specific details about how the person's work has impacted you. If you need some ideas, brainstorm with Type Chat, a chatbot that lives right next to your document.
  6. When you're done, ask Type to review your work for any grammar or spelling mistakes. A polished, error-free outreach email will help you make a strong first impression.
  7. Export your completed outreach email from Type and send it to your role model. You're on your way to building an exciting new connection!

Best practices and tips for success

Before you start writing, do your research. Some key things to consider:

  • The person's background, career highlights, and current projects
  • Any shared interests, experiences, or connections you may have
  • The best way to reach them (email, LinkedIn, etc.) and what to include in the subject line
  • Your specific goals for reaching out and what you're hoping to gain from the interaction

Be authentic and specific: Avoid generic flattery and focus on how the person's work has truly impacted you. Concrete examples make your email more genuine and memorable.

Keep it concise: Your recipient is likely very busy. Keep your email focused and to-the-point, ideally no more than a few paragraphs.

Don't ask for too much: An initial outreach email isn't the place to ask for a job, a lengthy favor, or a major time commitment. Start small and build the relationship over time.

Proofread carefully: A well-written email shows you're serious and detail-oriented. Double-check spelling, grammar, names, and links before sending.

Follow up graciously: If you don't hear back right away, send a brief, polite follow-up email after a week or two. If you still don't get a response, move on - don't keep pushing.

How to access this template

Getting started with this outreach email template is easy. Just log into your Type account and open a new document.

Once you're in the document editor, select the "Generate" button to open the "Generate Draft" menu. Tap "Use template →" to open the template menu, where you can choose "Outreach Email" from the options.

Your turn

Reaching out to someone you admire can be intimidating, but writing a compelling outreach email is a critical step in building meaningful professional connections and opening new doors. Let Type and our expertly designed template help you craft an email that makes a lasting impression.

Try it out and see how simple it is to create an effective, engaging outreach email in minutes. Your role model is waiting to hear from you - use Type to take that first step.

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