AI Marketing Weekly | AI-Powered Chatbots Boost B2B Lead Quality

Hey [First Name]! You’re back for another round of AI marketing madness – and so are we.

Last week, we nerded out on the latest developments in AI-driven sentiment analysis. This week we’re back at it with the latest tactics you can use right away to level up your B2B marketing.

This week we’re taking a look at how ChatGenix is winning with AI chatbots, next level personalization, and cutting-edge AI analytics tools on the rise.

You won’t want to miss this. Let’s level up your AI game!

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How ChatGenix Used AI Chatbots to Boost Lead Quality and Conversions

B2B software company ChatGenix was in a pickle. Plenty of website traffic – but visitors were bouncing faster than your hyperactive nephew on a trampoline.

So ChatGenix turned to AI-powered chatbots:

• Implemented chatbots on high-traffic pages to engage visitors in real time
• Built AI agents to answer common questions and pre-qualify leads
• Seamlessly passed qualified leads to their sales team

The results? Conversions jumped 25%, lead quality shot up 30% – and sales actually has time for a coffee break. ☕

The takeaway: AI chatbots could be exactly what your sales team needs to crush quota. If you're not using them yet, it's time to start. If you’re not on board yet, it might be time to hop on the chatbot train.

4 Ways to Ace Hyper-Personalization With AI

Newsflash: 80% of B2B buyers crave personalized experiences like a PSL on the first day of fall. But delivering true 1:1 personalization at scale? Easier said than done.

Enter AI – your new BFF for hyper-personalization:

• Use predictive segmentation for precise, surgical targeting
• Adapt experiences in real-time with reinforcement learning
• Serve up personalized recommendations based on behavioral data
• Whip up dynamic content variations with natural language generation

Not sure where to start? Take a page from the playbook of giants like Adobe and Salesforce. They’re using AI tools to power personalization get personal at every step in the customer journey.

The AI Analytics Revolution Is Here

Quick quiz: How many martech solutions are on the market?

A mind-boggling 8,400.

Drowning in data? You’re not alone. But a new wave of AI-powered analytics tools is shaking things up:

• 6sense and MadKudu predict account engagement and revenue
• Fivetran and Segment automatically unify your data silos
• Proof and LeadsRx untangle complex buyer journeys

And you don't need a data science degree to get in on the action. User-friendly platforms like Analytic.ai and Funnel.io are making AI analytics accessible to everyone.

Ready to level up your marketing analytics? It’s time to look at the AI. It's like having an always-on data scientist in your back pocket.

Speaking of AI-powered events… Don't miss MarTech AI Summit, the premier conference on AI and machine learning in marketing. Rub elbows with top AI experts and get hands-on with the latest tools. Use code AIWEEKLY to save 15% on your pass. See you in San Francisco, Sept 14-16!

News & Links

🔥 Google Doubles Down on AI for Marketers Google just dropped a slew of AI-powered updates for Google Analytics and Google Ads. Think automated insights, enhanced conversion tracking, and more. Get the full scoop here.

🤝 Microsoft Scoops Up AI Marketing Startup In acquisition news, Microsoft just shelled out a cool $1.2B for Zeta Global, a B2B marketing AI platform. Looks like the big tech players are betting big on AI for marketing.

📈 70% of B2B Marketers to Invest in AI This Year New research from Forrester shows that AI adoption is skyrocketing in B2B marketing. 70% of marketers plan to invest in AI tools in the next 12 months, up from just 45% last year. Don't get left behind.

🎓 Building the Ultimate AI Marketing Stack [Webinar] Trying to make sense of the 8,400+ martech solutions out there? Join our live webinar on June 15th to learn how to build your ultimate AI marketing stack. Save your seat now.

🚀 Senior AI Marketing Manager @ DataDyne [Job Alert] Love AI? Live and breathe B2B marketing? Our friends at DataDyne are hiring a Senior AI Marketing Manager to lead their demand gen efforts. 5+ years of experience required. Apply here.

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Until next week, may your prompts be ever in your favor.

The AI Marketing Weekly Crew

Ash, Jess, Rai, and Zo (definitely not robots...yet)

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